OVERVIEW
Specialty Food Association is a client of Fixation Marketing, whom I have the honor of working with. This email was apart of their general marketing campaign, but focused on using a live survey through GetFeedback.
Role: Email design and development, ESP setup and deployment
OBEJECTIVE
This email was aimed at opening up lines of communication with folks who attended last year’s Winter Show. By using a survey through GetFeedback I was able to build an in-email survey that tracks responses through clicks in the email. Because we didn't send people to an external online survey we got a much higher amount of responses helping SFA learn more about what past attendees want to see!