OVERVIEW
This design was created for Goodyear to help recapture customers who abandoned their tire purchase. This email has a slew of dynamic content such as the addition of the financing price (via Affirm) along with the installation details.
Role: Content strategy, copywriting email design and development, ESP setup and deployment
Role: Content strategy, copywriting email design and development, ESP setup and deployment
OBJECTIVE
Focusing on the iconic brand of Goodyear, this email had to represent the the brand well. Applying their gold and blue color palette to sections of this email helps it not feel so plain, along with the vertical 30-Day trial banner. The installation details at the bottom automatically show/hide depending if there was a location selected before the abandonment.
Focusing on the iconic brand of Goodyear, this email had to represent the the brand well. Applying their gold and blue color palette to sections of this email helps it not feel so plain, along with the vertical 30-Day trial banner. The installation details at the bottom automatically show/hide depending if there was a location selected before the abandonment.
AND AS ALWAYS, THEY'RE RESPONSIVE
Every email is responsive and looks great on any device which increases clicks and conversions because as we all know, most emails today are opened on a phone!
Every email is responsive and looks great on any device which increases clicks and conversions because as we all know, most emails today are opened on a phone!
