OVERVIEW
Autosoft was looking for an interactive way to educate their employees about their new online store called The Trail Shop. By creating a custom email we were able to track engagement and conversions, helping them analyze and optimize the success of their store launch.
Role: Copywriting, content strategy, email design and development, ESP setup and deployment
OBJECTIVE
This launch email strategy leverages curiosity, products, and community. Because this email was originally sent only to Autosoft employees, they wanted a section focused solely on forwarding this email to friends and family. We also added in the key store benefits as well as series of their most popular products, which always gets massive clicks and conversions!
This launch email strategy leverages curiosity, products, and community. Because this email was originally sent only to Autosoft employees, they wanted a section focused solely on forwarding this email to friends and family. We also added in the key store benefits as well as series of their most popular products, which always gets massive clicks and conversions!
