OVERVIEW
TRUE Linkswear needed a Master Template that they could build all of their general email marketing campaigns from. This template has a variety of banners and different content sections to give every email created from it a unique and unified look.
Role: Content strategy, email design and development, testing
OBJECTIVE
The TRUE brand was undergoing an overhaul moving from a dark theme to a more fresh, clean, minimal, design. This Master Template reflects this new look by showcasing their beautiful lifestyle and product photography amid a monochromatic color palette that really makes the products shine. I created a variety of different sections to use for various strategies such as cross-selling products, sharing blog content, and showcasing product details. Within the build I included notes in the HTML to make editing the content easy enough for anyone on their team.
The TRUE brand was undergoing an overhaul moving from a dark theme to a more fresh, clean, minimal, design. This Master Template reflects this new look by showcasing their beautiful lifestyle and product photography amid a monochromatic color palette that really makes the products shine. I created a variety of different sections to use for various strategies such as cross-selling products, sharing blog content, and showcasing product details. Within the build I included notes in the HTML to make editing the content easy enough for anyone on their team.
