OVERVIEW
Specialty Food Association is a client of Fixation Marketing, which I have the honor of working on. This email is apart of their general marketing campaign announcing their early bird rates and utilizes an in-email countdown timer to show urgency.
Role: Email design and development, ESP setup and deployment
OBJECTIVE
This email is all about the discount and making sure people know it’ll be ending soon! We maximized registrations by adding in a countdown timer in the intro text to ensure people knew when the discount would end. There are also sections geared towards educating folks about the benefits of the show, because after all this is still apart of their general marketing campaign!
This email is all about the discount and making sure people know it’ll be ending soon! We maximized registrations by adding in a countdown timer in the intro text to ensure people knew when the discount would end. There are also sections geared towards educating folks about the benefits of the show, because after all this is still apart of their general marketing campaign!
