CART RECOVERY SERIES OVERVIEW
This email series created for TRUE Linkswear, a golf-oriented lifestyle brand, automatically notifies visitor’s who left items in their shopping cart. Every email captured will receive the first email, but the second and third email only sends to people who have subscribed to receive marketing emails. The third email has a second condition and only sends to people who have not yet made a purchase.
Role: Copywriting, content strategy, email design and development, ESP setup and deployment
DID YOU NOTICE?
These emails were created with a slimline banner which brings the cart content closer to the top of the email and above the fold. This is especially important for cart abandonment emails and helps increase conversions. The additional sections were focused on adding people to the marketing email list (which allows them to receive the second and third email) as well as a product lineup and two unique brand selling points.
These emails were created with a slimline banner which brings the cart content closer to the top of the email and above the fold. This is especially important for cart abandonment emails and helps increase conversions. The additional sections were focused on adding people to the marketing email list (which allows them to receive the second and third email) as well as a product lineup and two unique brand selling points.
AND AS ALWAYS, THEY'RE RESPONSIVE
Every email is responsive and looks great on any device which increases clicks and conversions because as we all know, most emails today are opened on a phone!
Every email is responsive and looks great on any device which increases clicks and conversions because as we all know, most emails today are opened on a phone!
