OVERVIEW
The Director of Product Strategy and Innovation at Autosoft asked me to develop an email that can be easily edited by a dealership. This email automatically deploys to anyone who purchases a vehicle and can either include a service voucher, rewards signup, or display three unique dealership selling points.
Role: Content strategy, copywriting email design and development
OBJECTIVE
This email uses a variety of dynamic content including the dealership logo, vehicle image, and customer/dealer information. The section at the bottom could be easily swapped out to be either a rewards signup, service voucher, or three unique selling points about the dealership.
This email uses a variety of dynamic content including the dealership logo, vehicle image, and customer/dealer information. The section at the bottom could be easily swapped out to be either a rewards signup, service voucher, or three unique selling points about the dealership.
