PROJECT BRIEF
This email for Rough Country, a well known off-road parts distributor, acts as a reminder about items left in a visitor’s online shopping cart. Their email is captured on the cart page in the checkout form and this email is deployed automatically upon abandonment.
Role: Email design and development
OBJECTIVE
The design of this email is fairly simple, letting the banner and products be the star. This is the first email of the series and showcases only the details of the items left in the cart. One element that proved very effective was the item total, found in the top right corner of the campaign. It was the second highest clicked element falling just short of the main CTA!
The design of this email is fairly simple, letting the banner and products be the star. This is the first email of the series and showcases only the details of the items left in the cart. One element that proved very effective was the item total, found in the top right corner of the campaign. It was the second highest clicked element falling just short of the main CTA!
