OVERVIEW
This modular Master Template was created for SFA while working alongside Fixation Marketing. SFA was in search for a new look for their Winter Show. This template was used for their general marketing strategy and allowed me to create over 50+ different campaigns that felt fresh while maintaining a uniformed look and matched the launch of their new branding perfectly.
Role: Content strategy, email design and development, testing
OBJECTIVE
This master template has a bold color palette that matched SFA's new brand guidelines. We kept the main CTA the darkest yellow to ensure that it maximized engagement. The success of this Master Template was partly due to the variety of banners and content sections that were designed. This allowed each email to have it's own unique look without getting repetitive. Overall this template proved to be very effective and gained more clicks, and conversions than previous years!
This master template has a bold color palette that matched SFA's new brand guidelines. We kept the main CTA the darkest yellow to ensure that it maximized engagement. The success of this Master Template was partly due to the variety of banners and content sections that were designed. This allowed each email to have it's own unique look without getting repetitive. Overall this template proved to be very effective and gained more clicks, and conversions than previous years!
