OVERVIEW
This design for Smith Optics automatically deploys after someone visits their website and leaves without making a purchase. The recommended products at the bottom change automatically for each recipient and shows similar items based on their browsing history.
Role: Copywriting, email design and development
OBJECTIVE
The imagery for Smith Optics is energetic and compelling, so I designed the top of the email to be focused around it. The banner image would change depending on the season and get replaced with a mountain biker or surfer which helped the products feel relatable and dramatically improved the sales and engagement.
The imagery for Smith Optics is energetic and compelling, so I designed the top of the email to be focused around it. The banner image would change depending on the season and get replaced with a mountain biker or surfer which helped the products feel relatable and dramatically improved the sales and engagement.
